Brands are just like human beings. Let us turn your brand into a personality in its own right. Friendly, attractive and dynamic - right from the core. In a nutshell, irresistable. We are the BTL specialists in the areas of promotion, trade fairs, events and POS visibility. And what we do is merging creative ideas with solid marketing skills. Brands are supposed to make an impact and become part of consumer culture. We convey your brand and values straight to the target audience. Let us join forces and define a strategic and budget-driven campaign that feels right for you and your style of communicating with your customers.
Our expertise are:
NEW LINE specializes in creative, interdisciplinary trade show solutions covering not just regular booth design, dismantling operations or storage for display items. Our portfolio reads like a full A-Z directory of trade show marketing. That’s how it works: you define the framework and the objectives. We will come up with an all-inclusive concept and project implementation – from one source. All the different providers will be there to support you in order to turn your trade show appearance into a real success. Special actitivities required? No problem, we put you in touch with the right partners for cross-industry cooperation. Your advantage: You only have to focus on the key points, i.e. your guests and customers.
You would like to communicate your product or services directly to your customers? We can offer you the knowhow, creative ideas as well as a unique pool of promoters. They will present your product explaining all the strong points face to face, using high-profile promotion materials. Our concepts create a strong bond between brand and target group, resulting in a steady sales increase and long-term improvement of your brand value. We build on values such as punctuality, a wealth of experience, motivated teams, professional attitude, cost transparency and ongoing data-driven evaluation of your project. On top of that, we are pleased to let you have our recommendations as to how any personnel-based sales and marketing activities can be reliably implemented.
Let us be the competent contact for you, your sales force and your retail partners.
Event marketing is something many can do and often do it well. Our goal is to excel at it in all areas. We create experiential concepts, presenting brands and products in a high-profile and attractive way, thus impressing visitors and leaving a lasting imprint. As a full service agency we stand for smooth organisation right from the word go. A good concept to start with, professional execution, detailed evaluation across all communication channels and, of course, absolute cost transparency. We combine competence, experience and quality with innovation, creativity to offer you tailor-made implementation strategies, perfectly matched to your requirements for all sorts of different event formats.
We are your competent partner when it comes to highly complex, integrated communication solutions in dynamic, extremely competitive as well as specialised industries – no job too small. Experience, fine judgement, expertise and integrity are the cornerstones of our philosophy as a full service agency.Teaming up with us, you have an expert by your side, in fact an expert who puts an emphasis on perfect organisation. For conferences we offer the full range from small, individual services to the full package solution.
A new era of emotional shopping has begun. Merely placing products at the retail POS is just not good enough, if they are supposed to stand out of myriad of goods jostling for attention. The customer wants to have a real shopping experience. We show brands in the best possible light, conveying the necessary information as well as making a real splash. So customers are alerted and products can sell at their very best. Our highly flexible, goal-orientated and cost-efficient approach provides the “best visibility” for your products at the POS. Feel free to ask for our advice as to how you can orchestrate a perfect face-to-face interaction with your customers and meet your target group on an equal footing. We’d love you to benefit from our many years of experience in nationwide launches of diverse products and successful brands. Our offer for you is a package combining layout, production, logistics, implementation and evaluation.